My service packages

Services

customised to meet your needs:

STRATEGY

DIY Your Site

Clarity & Strategy
CONSULTING

DESIGN

Done For You

FULL WEBSITE
Package

SUPPORT

Extra Support

ADD-on
Services

Clarity & Strategy
CONSULTING

Two women working together at a round table with a laptop, papers, and a notebook.

If you prefer to DIY or update your site and want expert direction.

This is perfect if you're not ready to invest in a full project but know your message or structure needs improvement.

Includes:

  • 2 × 90-minute strategy sessions

  • Website audit with actionable recommendations

  • Messaging and CTA guidance to attract clients

  • Action plan for structure and flow

  • Optional: Light design tweaks

Bonus:
My gift to you is a £100 voucher toward your future full website project

How it works:

  1. Send me a message requesting a FREE consultation.

  2. I’ll send you a short form for you to fill out about your website and goals.

  3. Session 1 (90 min): Audit + messaging review + actionable advice.

  4. Session 2 (90 min): Deep dive into your strategy, tweaks, and implementation plan.

  5. Follow-up: Receive a summary with clear next steps.

Message me

FULL WEBSITE
Package

Laptop screen displaying an online product shopping webpage with images of smartphones and the word 'Products' at the top.

A Done-For-You Squarespace website — that expresses your expertise, builds trust, and converts visitors into clients.

Ideal for you if you’re ready to stop DIY-ing and launch with confidence.

Includes:

  • Strategy session (brand, audience, offers)

  • 3–5 page custom Squarespace site

  • Optional: Blog setup

  • Branding support — colour palette, font pairing, and a simple logo based on your mood board and inspiration

  • Copywriting support (guided prompts or full-service available)

  • Lead magnet setup (form + Kit email tool integration)

  • SEO fundamentals + mobile optimization

  • Social proof/testimonials layout

  • 3 design revision sessions

  • 1-month post-launch support

  • Personalized video walkthrough for ongoing edits

Bonuses:

  • 12 done-for-you social media text posts (for website launch)

  • £150 voucher for your next project

  • 10% referral bonus — Send your friend to me who books a full project, and you earn 10% of their package price (paid directly to you)

How it works:

  1. Discovery call: Discuss goals, brand, and vision.

  2. Strategy & sitemap: I map your pages and messaging.

  3. Design & copy: I build your site, aligning visuals and words.

  4. Review & revisions: 3 rounds to perfect everything.

  5. Launch: Your website goes live, fully functional and ready to attract clients.

Book discovery call

Add-on Services

Two people discussing documents and charts at a table.

Tailor your package with extra support:

Options:

  • Freebie Design + Setup (PDF, form, email tool)

  • Launch Content Strategy (emails, blog templates, social prompts)

  • Kit Email Setup

  • Client Booking Automation

  • Custom Email Sequences

  • Ongoing Strategy / Revision Sessions

How it works:

  • Each add-on is implemented after your package is booked.

  • Timeline and steps are communicated clearly for each service.

  • Optional check-ins ensure alignment with your overall website strategy.

Customize Your Plan
Portrait of Alida Droual, client from Montreal

Alida Droual,
Founder of Majanga Care.
Montreal, Canada.

Five gold stars rating symbol.

I was overwhelmed with how to grow my brand and unsure where to focus my energy. Katerina helped me get clear on my message, define my target audience, and create a realistic marketing plan. Her support gave me a big confidence boost and a fresh sense of direction.

Portrait of Heidi Taillefer, client from Montreal

Heidi Taillefer,
Classical Figurative Surrealist Artist.
Montreal, Canada.

Five gold stars rating symbol.

Consulting with Katerina brought so much clarity to how I show up online. After implementing her suggestions, I saw a significant increase in traffic.
I highly recommend her services to anyone looking to elevate their marketing efforts.

Frequently Asked Questions
  • Absolutely!
    Whether you need a full redesign or just strategic tweaks to better reflect your brand and goals, I can help you clarify what’s working, what’s not, and what your site really needs to attract the right clients.

  • Yes.
    I design on Squarespace, which is intuitive and user-friendly. I’ll also provide you with a personalized video walkthrough so you feel confident updating your site moving forward.

  • That’s okay!
    Many coaches are still refining those pieces. Part of my process includes helping you gain clarity so your website messaging is aligned and strategic from the start.

  • Yes.
    I offer flexible payment plans for most packages. We can find an option that supports your budget while moving your business forward.

  • Yes.
    I offer a starter strategy package where we review your current site, clarify your messaging, and make a plan — great for DIYers or those using templates.

  • Yes.
    I offer light branding support like a color palette, font pairing, and a simple logo as add-ons to your website package. I also have trusted partners for full brand design if needed.

  • No worries at all!

    I’ll work with what you have. If you don’t have your own brand photos yet, I’ll select high-quality stock images that align with your brand (this is included in the Full Website Package).

    If you’re missing a good profile photo, just let me know — I can guide you through getting one or connect you with a photographer.

    We’ll figure it out together.
    (Custom photo support is available as an add-on service.)

  • Squarespace is my go-to platform for service-based businesses like coaching. It’s beautiful, flexible, and easy for you to manage after launch.

  • Start by messaging me.
    I’d love to hear about your vision.

    If you’d like to take things slower you can download the free Strategic Website Kit to clarify your goals.

Hi there! 
Portrait of Katerina DeCouto, Marketing Strategist and Web Designer for Coaches

I’m Katerina,

I’m a strategic web designer with a marketing background and first-hand experience building an online coaching business from scratch.

Before design became my full-time focus, I was a coach myself. I know what it’s like to juggle offers, refine your niche, and try to look polished while figuring it all out solo.

Today, I combine design, strategy, and marketing to help coaches create websites that feel aligned, speak to the right clients, and grow their business with clarity and confidence.

Let’s build your digital home — one that truly reflects who you are.

Send Mee a Message
Get in touch