Website Conversion Audit & Strategic Action Plan

I help coaches figure out why their websites aren’t converting and what to fix first.

Screenshot of a website offering financial strategy coaching, including a guide download, a photo of a smiling woman, and references to publications like Forbes, Elle, and Mania.

Why This Matters

Most coaching websites don’t convert.

You’re doing great work, but your website might not reflect it.

Visitors scroll, click, and leave without taking action. Not because you’re not credible, but because something isn’t clear.

Most coaches try redesigns or copy tweaks, but nothing changes. The real issue is clarity, not design.

How it works

Two people discussing documents and charts at a table.

Step 1. Free discovery call
We clarify your goals and I send you a short questionnaire.

Step 2. Website Conversion Audit &
Strategic Action Plan
I review your website, analyse your messaging and structure, and prepare your personalised report and action plan.

Step 3. 60–90 min Zoom Walkthrough
We go through exactly what’s blocking conversions and what to fix first.

You’ll leave with a clear, strategic plan showing:

What’s confusing or misaligned on your site
What to stop doing
What to fix first, in priority order

Book your website diagnosis

Who This Is For

Two women working together at a table with papers and a laptop.

Coaches, Service-based entrepreneurs, Freelancers,

who are:

Feel their website isn’t converting
Want clarity on what to fix first
Are ready for a clear action plan, not generic advice

Portrait of Alida Droual, client from Montreal

Alida Droual,
Founder of Majanga Care.
Montreal, Canada.

was overwhelmed and unsure where to focus my energy. Katerina helped me get clear on my message, define my target audience, and create a realistic action plan. Her support gave me a big confidence boost and a fresh sense of direction.

Portrait of Heidi Taillefer, client from Montreal

Heidi Taillefer,
Classical Figurative Surrealist Artist.
Montreal, Canada.

Consulting with Katerina brought so much clarity. After implementing her suggestions, I saw a significant increase in traffic and inquiries.
I highly recommend her services to anyone.

Frequently Asked Questions

It’s an expert-led review of your website focused on conversion, user experience, visitor flow, and marketing strategy, not a surface-level audit.

I look at your site holistically, in the context of your business goals, offers, and priorities, so the recommendations actually make sense for where you are right now. (Something automated tools and generic AI advice can’t fully do).
After a short discovery chat, I prepare a personalized Website Conversion Audit & Strategic Action Plan and we go through it together in a live 1:1 walkthrough, so you clearly understand what’s blocking conversions and what to fix first.
No. This is a Website Conversion Audit & Strategic Action Plan, not a surface-level checklist or automated report.
I review your website through the lens of conversion, UX design, and marketing strategy to understand why visitors aren’t taking action, not just how the site looks.
Instead of reviewing isolated pages, I look at how the entire website works together, from first impression to booking a call.
You get clear, prioritised recommendations and a strategic action plan that shows what to fix, why it matters, and what to focus on first, so your website actually supports your business goals.
You’ll leave with both strategic clarity and practical deliverables, including:
- a clear, prioritised strategy showing
  - what’s confusing or misaligned on your site
  - what to stop doing (and why)
  - what to fix first, in priority order
- a written Website Conversion Audit & Strategic Action Plan
- the recording of our full 1:1 walkthrough, so you can revisit everything
- clear implementation recommendations, so you know exactly how to apply the changes
First, we have a free 15-minute discovery call, and I send you a questionnaire.

Then I analyze your website from a conversion, UX, and messaging perspective and prepare your audit and action plan.
Finally, we meet for a 60–90 minute Zoom session to walk through everything.
Coaches, consultants, freelancers and service-based entrepreneurs who feel stuck and want clarity before redesigning anything.
No. We can work with what you have.
(live site, draft, or half-built version or idea).
AI can generate suggestions.
It can’t understand your business priorities, trade-offs, or context.
It won’t tell you:
- what actually matters most right now
- what to ignore
- how your site fits your real goals
That’s where human review matters, especially before you redesign or rebuild anything.
Your first 15-minute clarity call is completely FREE. No obligation at all.
Most clients use it to:
• avoid an unnecessary redesign
• stop wasting time fixing the wrong things
• create a clear plan before investing more
The Website Conversion Audit & Strategic Action Plan is £250.
This is Step 2: after your free clarity call, you decide whether your website actually needs fixing. If you choose to proceed, we move on to the full audit and strategic action plan.
Click the “Book your free call” button and choose a time that works for you.

Hi there!

I’m Katerina,

I help coaches and service-based entrepreneurs figure out why their websites aren’t converting and what to fix first.

I’ve been in your shoes: running a coaching business, juggling offers, trying to look polished, and doing it all solo.

Now I combine design, strategy, and marketing expertise to make your website clear, aligned, and actually useful for your business.

Let’s build a digital home for your business that truly reflects your work and actually works for your business, instead of just sitting online.

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