Your website isn’t converting visitors.
Let's get clear on what to fix first.
I provide strategic website clarity and conversion audit with clear, actionable recommendations that drive real results.
Your website isn’t working
for you
You’re good at what you do, but your website doesn’t show it.
People visit, scroll, and leave.
Most coaches try to fix it by redesigning or rewriting the copy. Nothing changes.
Because the problem isn’t design.
It’s clarity.
That usually means:
The message isn’t landing
The path forward isn’t obvious
The value isn’t clear fast enough
Heidi Taillefer,
Classical Figurative Surrealist Artist.
Montreal, Canada.
Consulting with Katerina brought so much clarity. After implementing her suggestions, I saw a significant increase in traffic and inquiries.
I highly recommend her services.
Conversion
~
Clarity
~
Strategic Action Plan
~
Conversion ~ Clarity ~ Strategic Action Plan ~
My servicesWebsite Conversion Audit & Strategic Action Plan
A focused, human-led review that shows you what’s stopping your visitors from taking an action and what to do about it.
Not a checklist. Not an AI scan.
A clear plan you can act on immediately.
How it works
STEP 1. Free Clarity Call
We clarify your goals and what your website should be doing for your business.
STEP 2. Website Conversion Audit & Strategic Action Plan
I review your website from a strategy, UX, and conversion perspective, not just how it looks, but how it actually works for a real visitor.
I analyze:
your messaging and positioning
page structure and user flow
calls-to-action and decision points
Then I prepare clear strategic updates and a prioritized action plan tied to your business goals.
STEP 3. 60–90 min Zoom Walkthrough
This is a live, one-on-one walkthrough, not a PDF or slide deck you’re left to figure out alone. I guide you through the findings, explain the reasoning behind them, and help you choose the best next steps for your business.
You’ll leave with a clear, strategic plan showing:
clarity on what’s confusing or misaligned on your site
what to stop doing (and why)
what to fix first, in priority order
Alida Droual,
Founder of Majanga Care.
Montreal, Canada.
I was overwhelmed and unsure where to focus my energy. Katerina helped me get clear on my message, define my target audience, and create a realistic action plan. Her support gave me a big confidence boost and a fresh sense of direction.
Frequently Asked Questions-
It’s an expert-led review of your website focused on conversion, user experience, visitor flow, and marketing strategy, not a surface-level audit.
I look at your site holistically, in the context of your business goals, offers, and priorities, so the recommendations actually make sense for where you are right now. (Something automated tools and generic AI advice can’t fully do).After a short discovery chat, I prepare a personalized Website Conversion Audit & Strategic Action Plan and we go through it together in a live 1:1 walkthrough, so you clearly understand what’s blocking conversions and what to fix first.
-
No. This is a Website Conversion Audit & Strategic Action Plan, not a surface-level checklist or automated report.
I review your website through the lens of conversion, UX design, and marketing strategy to understand why visitors aren’t taking action, not just how the site looks.
Instead of reviewing isolated pages, I look at how the entire website works together, from first impression to booking a call.
You get clear, prioritised recommendations and a strategic action plan that shows what to fix, why it matters, and what to focus on first, so your website actually supports your business goals.
-
You’ll leave with both strategic clarity and practical deliverables, including:
a clear, prioritised strategy showing
what’s confusing or misaligned on your site
what to stop doing (and why)
what to fix first, in priority order
a written Website Conversion Audit & Strategic Action Plan
the recording of our full 1:1 walkthrough, so you can revisit everything
clear implementation recommendations, so you know exactly how to apply the changes
-
First, we have a free 15-minute discovery call, and I send you a questionnaire.
Then I analyze your website from a conversion, UX, and messaging perspective and prepare your audit and action plan.Finally, we meet for a 60–90 minute Zoom session to walk through everything.
-
Coaches, consultants, freelancers and service-based entrepreneurs who feel stuck and want clarity before redesigning anything.
-
No. We can work with what you have.
(live site, draft, or half-built version or idea). -
AI can generate suggestions.
It can’t understand your business priorities, trade-offs, or context.It won’t tell you:
what actually matters most right now
what to ignore
how your site fits your real goals
That’s where human review matters, especially before you redesign or rebuild anything.
-
Your first 15-minute clarity call is completely FREE. No obligation at all.
Most clients use it to:
• avoid an unnecessary redesign
• stop wasting time fixing the wrong things
• create a clear plan before investing moreThe Website Conversion Audit & Strategic Action Plan is £250.
This is Step 2: after your free clarity call, you decide whether your website actually needs fixing. If you choose to proceed, we move on to the full audit and strategic action plan.
-
Click the “Book your free call” button and choose a time that works for you.
Hi there! 
I’m Katerina,
I help coaches and service-based entrepreneurs figure out why their websites aren’t converting and what to fix first.
I’ve been in your shoes: running a coaching business, juggling offers, trying to look polished, and doing it all solo.
Now I combine design, strategy, and marketing expertise to make your website clear, aligned, and actually useful for your business.
Let’s build a digital home for your business that truly reflects your work and actually works for your business, instead of just sitting online.
Get in touch