Strategic Squarespace Website Design
for Coaches and Service-Based Businesses
I design clear, confident websites that express your expertise and help you attract aligned clients.
Good design isn’t just about looking pretty or fancy — it needs to work for you.
You help your clients grow, but what about your own website?
Maybe it’s DIY. Maybe it needs a bit of improvement.
Or maybe you’re just too busy to figure out how to make the best web design for your business.
It’s totally fine. Let’s change that.
I design websites for coaches and service providers who don’t have time to tinker, learn endless “how-tos,” or build through trial and error, they just want it done right.
Your site will be:
• Clear – visitors instantly get what you do
• Easy to follow – no confusion, no clutter
• Strategic – built to guide people toward “yes”
Your website isn’t just a pretty page.
It’s your first impression, and it should work smart.
Clean. Elegant. Built with purpose.
Strategy
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Design
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Support
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Strategy ~ Design ~ Support ~
My service packagescustomised to meet you where you are:
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If you prefer to DIY or update your site and want expert direction.
Perfect if you're not ready to invest in a full project but know your message or structure needs improvement.
Includes:
2 × 90-minute strategy sessions
Website audit with actionable recommendations
Messaging and CTA guidance to attract clients
Action plan for structure and flow
Optional: Light design tweaks
Bonus:
My gift to you is a £100 voucher toward your future full website project -
A Done-For-You Squarespace website — aligned with your brand and built for connection and conversion.
Ideal for you if you’re ready to stop DIY-ing and launch with confidence.
Includes:
Strategy session (brand, audience, offers)
3–5 page custom Squarespace site
Optional: Blog setup
Branding support — colour palette, font pairing, and a simple logo based on your mood board and inspiration
Copywriting support (guided prompts or full-service available)
Lead magnet setup (form + Kit email tool integration)
SEO fundamentals + mobile optimization
Social proof/testimonials layout
3 design revision sessions
1-month post-launch support
Personalized video walkthrough for ongoing edits
Bonuses:
12 done-for-you social media text posts (for website launch)
£150 voucher for your next project
10% referral bonus — Send your friend to me who books a full project, and you earn 10% of their package price (paid directly to you)
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Tailored upgrades to enhance visibility, automation, and strategic reach.
Options:
Freebie Design + Setup (PDF, form, email tool)
Launch Content Strategy (emails, blog templates, social prompts)
Kit Email Setup
Client Booking Automation
Custom Email Sequences
Ongoing Strategy / Revision Sessions
Alida Droual,
Founder of Majanga Care.
Montreal, Canada.
I was overwhelmed with how to grow my brand and unsure where to focus my energy. Katerina helped me get clear on my message, define my target audience, and create a realistic marketing plan. Her support gave me a big confidence boost and a fresh sense of direction.
Heidi Taillefer,
Classical Figurative Surrealist Artist.
Montreal, Canada.
Consulting with Katerina brought so much clarity to how I show up online. After implementing her suggestions, I saw a significant increase in traffic.
I highly recommend her services to anyone looking to elevate their marketing efforts.
Not Ready to Hire Yet?
Start Here:
Strategic Website Kit
Get the FREE guide to help you refine or build a website that attracts the right clients.
Prefer to Start with a Template?
Explore this ready-to-customize Squarespace template for coaches.
Hi there! 
I’m Katerina,
I’m a strategic web designer with a marketing background and first-hand experience building an online coaching business from scratch.
Before design became my full-time focus, I was a coach myself. I know what it’s like to juggle offers, refine your niche, and try to look polished while figuring it all out solo.
Today, I combine design, strategy, and marketing to help coaches create websites that feel aligned, speak to the right clients, and grow their business with clarity and confidence.
Let’s build your digital home — one that truly reflects who you are.
Frequently Asked Questions-
Absolutely!
Whether you need a full redesign or just strategic tweaks to better reflect your brand and goals, I can help you clarify what’s working, what’s not, and what your site really needs to attract the right clients. -
Yes.
I design on Squarespace, which is intuitive and user-friendly. I’ll also provide you with a personalized video walkthrough so you feel confident updating your site moving forward. -
That’s okay!
Many coaches are still refining those pieces. Part of my process includes helping you gain clarity so your website messaging is aligned and strategic from the start. -
Yes.
I offer flexible payment plans for most packages. We can find an option that supports your budget while moving your business forward. -
Yes.
I offer a starter strategy package where we review your current site, clarify your messaging, and make a plan — great for DIYers or those using templates. -
Yes.
I offer light branding support like a color palette, font pairing, and a simple logo as add-ons to your website package. I also have trusted partners for full brand design if needed. -
No worries at all!
I’ll work with what you have. If you don’t have your own brand photos yet, I’ll select high-quality stock images that align with your brand (this is included in the Full Website Package).
If you’re missing a good profile photo, just let me know — I can guide you through getting one or connect you with a photographer.
We’ll figure it out together.
(Custom photo support is available as an add-on service.) -
Squarespace is my go-to platform for service-based businesses like coaching. It’s beautiful, flexible, and easy for you to manage after launch.
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Start by messaging me.
I’d love to hear about your vision.
If you’d like to take things slower you can download the free Strategic Website Kit to clarify your goals.
You’re not just creating a website — you’re shaping a space that reflects your purpose, your voice, and your value.
And you don’t have to figure it all out alone.
With the right strategy and support, your online presence can feel just as aligned and powerful as the work you do with your clients.
You’re ready — let’s bring your vision to life.
Please knowGet in touch